Tallinn, Estonia — WP Configurator, a WooCommerce product configuration platform, today announced the official launch of 3D Product Configurator Pro, a new solution that brings interactive 3D product customization directly to WordPress and WooCommerce.
Built for businesses selling products with multiple components, materials, colors, configurations, and upgrades, 3D Product Configurator Pro allows customers to interact with products in real time and visualize their selections before purchasing.
The new solution uses GLB 3D models and operates within the WordPress ecosystem, giving WooCommerce businesses a way to create interactive product configuration experiences without moving their product customization workflow to a separate platform or external SaaS service.
Interactive 3D Product Customization
3D Product Configurator Pro enables shoppers to explore and personalize products directly on the product page, with their selections reflected in the 3D model in real time.
Businesses can configure products using a range of 3D customization options, including material swapping, texture changes, color adjustments, visibility controls, and mesh swapping.
These capabilities are designed for products where customers need to visualize different components, finishes, materials, or configurations before making a purchasing decision.
A built-in Color Picker also allows customers to modify material colors directly within the 3D configuration experience.
Built for Complex Product Configurations
Unlike basic product variations, many configurable products require customers to make multiple dependent choices.
3D Product Configurator Pro allows businesses to structure configurations using groups, sub-groups, and option layers. Configuration options can be associated with specific meshes within a 3D model and presented to customers using icons, labels, and descriptions.
The platform also provides Conditional Logic, allowing businesses to create rules that show, hide, enable, or disable configuration options based on customer selections.
This gives businesses greater control over complex product configurations while helping customers navigate available choices more clearly.
Advanced 3D Presentation Controls
Businesses can control how their 3D products are presented using dedicated settings for rendering, lighting, camera, and scene management.
These controls allow store administrators to configure the visual presentation of their products and create a 3D experience that aligns with their storefront and product requirements.
The combination of interactive models and configurable presentation settings gives businesses greater control over how customers explore products online.
Connected Directly to WooCommerce
3D Product Configurator Pro is built to work directly with WordPress and WooCommerce.
Businesses can connect a 3D configurator to WooCommerce products, define base and layer-based pricing, and allow customers to move from product configuration to the existing WooCommerce cart and checkout workflow.
The platform supports real-time pricing, allowing the displayed price to update as customers change configuration options.
For businesses that use a sales-assisted purchasing process, the Get a Quote workflow provides an alternative to direct checkout. Integration with Contact Form 7 also enables businesses to capture configuration-related inquiries and leads within WordPress.
Tools for Product Configuration and Management
Beyond 3D visualization, the new solution includes tools designed to support the broader product configuration workflow.
Key capabilities include:
- Conditional Logic for managing configuration rules and dependencies.
- Custom Input Fields for collecting customer information through text, textarea, select, radio, checkbox, and switch fields.
- Share Configuration for allowing customers to share configured products through a link.
- Download Your Configured Product for saving a visual representation of a configuration.
- Import and Export for reusing and transferring configurator setups.
- Advanced 3D Controls for managing rendering, lighting, cameras, and scenes.
- WooCommerce Integration for connecting configurations with products, cart, and checkout.
- Real-Time and Layer-Based Pricing for pricing products according to customer selections.
These tools provide businesses with a single WordPress-based environment for creating, managing, and publishing interactive product configuration experiences.
Applications Across Multiple Industries
3D Product Configurator Pro is designed for businesses selling products that benefit from visual customization and configuration.
Potential applications include furniture and home products, where customers can explore different modules, fabrics, finishes, and layouts; fashion and luxury products, where materials and personalization are important; as well as printing, gadgets and gifting, sports and fitness, automotive accessories, and other configurable products.
The flexible layer-based approach allows businesses to adapt the configurator to different products and configuration requirements.
Built for the WordPress Ecosystem
3D Product Configurator Pro is built specifically for WordPress and can be managed through the WordPress dashboard.
Businesses can upload GLB models, organize model components into groups and option layers, assign meshes to configuration choices, connect the configurator to WooCommerce products, configure pricing, and publish the experience.
The platform also supports multilingual WordPress websites through compatibility with established translation solutions, allowing businesses serving international markets to localize their 3D product configuration experiences.
From 3D Model to Published Product
The configuration workflow is designed to take businesses from a 3D model to a published WooCommerce product.
Businesses can upload a GLB model, organize its components, create configuration options, assign meshes, configure pricing, connect the configurator to a WooCommerce product, and publish the finished experience.
Import and Export functionality also enables teams to reuse configurator setups and simplify deployment across products and websites.
Expanding the 3D Product Configuration Platform
The launch of 3D Product Configurator Pro marks an expansion of WP Configurator’s product configuration capabilities from its established 2D customization experience into interactive 3D product configuration.
WP Configurator is continuing development of additional capabilities planned for the platform, including Augmented Reality, range and formula-based pricing, stock management, analytics, and product inspiration presets.
These planned capabilities are intended to further expand how businesses can use interactive product configuration across their WooCommerce stores.
Availability
3D Product Configurator Pro is now available for WooCommerce businesses.
Businesses can use the platform to:
- Create interactive 3D product configurators using GLB models.
- Customize materials, textures, colors, visibility, and product meshes.
- Connect 3D configurators directly with WooCommerce products, cart, and checkout.
- Create advanced configuration rules using Conditional Logic.
- Collect customer information using custom input fields.
- Configure real-time and layer-based pricing.
- Offer direct purchasing or Get a Quote workflows.
- Support multilingual WooCommerce storefronts.
- Import and export configurator setups for easier deployment and scaling.
- Learn more about 3D Product Configurator Pro.
About WP Configurator
WP Configurator is a WooCommerce product configuration platform that enables businesses to create interactive product personalization experiences directly within WordPress and WooCommerce.
The platform supports visual, layer-based 2D product customization and interactive 3D product configuration, providing tools for businesses that sell customizable and configurable products.
WP Configurator is developed by Plugora Tech OÜ, based in Tallinn, Estonia.
Learn more at:
Press Contact
Plugora Tech OÜ
Harju maakond, Tallinn, Lasnamäe linnaosa
Lõõtsa tn 5, 11415, Estonia
Email: [email protected]
wpconfigurator.com
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