Product configurators have changed the way businesses interact with customers. By offering real-time personalisation, customers can design and preview products tailored to their preferences. In 2025, this technology continues to evolve, driving higher engagement, reduced returns, and improved efficiency.
While 3D configurators grab headlines, 2D product configurators remain a cost-effective, user-friendly option for businesses. Let’s explore the top product configurator examples in 2025 and discover how they deliver value to both customers and businesses.
What is a Product Configurator?
A product configurator is a tool that lets users customise a product to match their needs. It allows adjustments like design, colours, size, and features while providing real-time previews.
Configurators can be 2D or 3D depending on business requirements. While 3D configurators offer advanced visualisation, 2D configurators are ideal for businesses looking for simplicity, speed, and affordability.
Benefits of Product Configurators
Product configurators offer multiple benefits for businesses and customers:
- Enhanced User Experience: Customers can design products interactively, making the shopping process engaging and satisfying.
- Reduced Returns: Visual previews ensure customers get exactly what they design, reducing mismatches and returns.
- Improved Business Efficiency: On-demand customisation optimises inventory and production processes.
- Greater Sales Conversions: Interactive tools increase customer confidence, leading to more purchases.
- Data-Driven Insights: Businesses can identify popular trends and improve products based on real user data.
Now, let’s dive into the best product configurators of 2025.
Top 10 Product Configurator Examples in 2025
Here are the best examples of product configurators that are driving innovation in 2025:
1. BMW – Car Customisation Tool
BMW’s car configurator takes vehicle personalisation to the next level. Key features include:
- Customisable interiors and exteriors
- Real-time changes for colours, trims, and wheels
- Augmented Reality (AR): View the car in life size
BMW provides car enthusiasts with an immersive design experience, creating a deeper emotional connection with the product.
2. Nike By You – Shoe Configurator
Nike allows customers to design their perfect shoes using a simple yet engaging platform. Features include:
- Colour, material, and logo customisation
- Real-time previews of design changes
- Easy ordering process
Customers can express their creativity, making Nike’s tool popular among athletes and casual users.
3. IKEA – 2D Furniture Customisation Tool
IKEA’s 2D configurator simplifies the design of home furniture. Customers can:
- Customise sofas, wardrobes, and cabinets
- Choose materials, colours, and sizes
- Preview realistic 2D layouts
This tool helps users visualise furniture that fits their space and style before making a purchase.
4. Adidas – Custom Uniform Configurator
Adidas’ configurator allows teams and athletes to design uniforms quickly. Features include:
- Access to multiple design templates
- Easy logo and colour placement
- Real-time visualisation of uniforms
It’s perfect for creating professional, personalised sports apparel for teams of all levels.
5. Rolex – Online Watch Configurator
Rolex provides a high-end experience for luxury watch lovers. Customers can personalise:
- Dial colours, bracelet types, and bezels
- Case materials and finishes
- Real-time price previews
The configurator enables customers to design watches that align with their personal style.
6. Fender Mod Shop – Guitar Customisation Tool
Fender’s guitar configurator is a dream come true for musicians. Key features include:
- Custom body shapes, hardware, and colours
- Adjustable pickguards, necks, and pickups
- Instant visual previews
It makes designing a personalised guitar simple, helping musicians bring their creative ideas to life.
7. Workshop Storage – Modular Shelving Configurator
Workshop Storage offers a powerful 2D shelving configurator for businesses and homeowners. Features include:
- Adjustable dimensions, finishes, and components
- Instant price calculations for budget planning
- Accurate 2D previews for easy design
This tool simplifies storage planning, making it ideal for offices, warehouses, and homes.
8. L’Oreal Paris – Virtual Makeup Try-On
L’Oreal’s AR-enabled makeup configurator allows users to:
- Virtually try on lipsticks, foundations, and eyeshadows
- Test multiple shades in real time
- Purchase confidently without physical testers
It enhances the shopping experience, especially in the beauty and cosmetics industry.
9. O Bag – Modular Bag Configurator
O Bag’s configurator lets customers design stylish, modular bags. Features include:
- Custom handles, body shapes, and accessories
- Real-time 2D visualisation
- Smooth checkout process
Customers love the freedom to create bags that match their personality and needs.
10. WP Configurator – 2D Product Configurator for WooCommerce
Key Features:
- Image-based customisation for various products
- Real-time visual previews and instant pricing
- Simple, intuitive interface for all users
Our solution is perfect for industries like:
- Fashion: Customise t-shirts, shoes, and accessories
- Home Décor: Design furniture layouts or decorative pieces
- Automotive: Simple custom parts and accessories
Unlike 3D tools, WP Configurator focuses on affordable, fast-loading, and easy-to-integrate solutions for businesses.
Want to offer customisation in your WooCommerce store? Book a free demo with WP Configurator today!
Why Choose 2D Product Configurators?
While 3D tools are impressive, 2D product configurators offer significant benefits:
- Cost-Effective: 2D configurators are cheaper to develop and maintain.
- Faster Performance: They load quickly, ensuring better user experiences.
- User-Friendly: 2D tools are simple, making them ideal for broader audiences.
Businesses can use 2D configurators to deliver a high-quality customisation experience without added complexity.
How WP Configurator Can Help Your Business
At WP Configurator, we specialise in providing 2D product configurators for WordPress and WooCommerce. Our tool simplifies product personalisation and enhances customer satisfaction.
Benefits of WP Configurator:
- Designed for WordPress and WooCommerce stores
- Works with image-based files, not complex CAD models
- Provides instant previews and transparent pricing
- Whether you sell apparel, home décor, or accessories, WP Configurator helps you create a seamless shopping experience.
Ready to revolutionise your store? Book your free demo today!
FAQs
A tool that allows customers to personalise products by changing features like colour, material, and design in real time.
WP Configurator uses 2D images to provide real-time customisation on WooCommerce and WordPress websites.
Yes, it’s affordable, easy to use, and perfect for businesses of any size.
Industries like fashion, furniture, automotive, and accessories benefit the most from 2D product configurators.
Conclusion
Product configurators are revolutionising eCommerce by offering engaging, interactive experiences. From luxury cars to modular bags, businesses are using these tools to meet customer demands for personalisation.
If you’re looking for an easy-to-use 2D product configurator for your WooCommerce store, WP Configurator is your solution.
Transform your online store with customisation. Book a free demo with WP Configurator today!
